Lures made for anglers, by anglers

I founded Kent Custom Lures in 2019 with the goal of providing quality lures that look good and work great too. I first went fishing with my grandpa over 25 years ago and have been hooked ever since.  Fishing is my passion in life and I am truly blessed to be able to incorporate it into what I do for a living. I have worked with friends, fellow anglers and Great Lakes charter boat captains to design many different color pattern and lure combinations to ensure success for all different types of anglers.